Roskilde camp planning takes place on Facebook

Roskilde Festival's new Facebook application targets the audience online in a space where they already are in large numbers.

Now the Roskilde-goers are planning their festival, and central questions arise: which camp am I going to stay in, and who am I going to share it with? These challenges can be taken care of in a jiffy with Roskilde Festival's new Official Camp Planner on Facebook.

With Official Camp Planner, the festival-goers can organise their camp, give it a name, a description and a logo – and then invite all their friends. Official Camp Planner can also be used if they are searching for a camp or just interested in seeing who of their Facebook friends are also going to Roskilde this year.

Core audience are on Facebook
"Facebook is an obvious focus area for us. It's the most popular online social site – and it's the space where our core audience are. At the same time, Facebook has enormous potential as to the social element – and that's exactly what we're aiming at with our new application. It's fun, it's practical and it's usable – also after you have filled in your data," says Roskilde Festival's spokesman Esben Danielsen.

Official Camp Planner also contains light entertainment. The 'which type are you' test is very much used on Facebook. In a Roskilde context, the festival-goers can find out which festival type they are. They can also show their friends which bands are their must-sees at this year's festival.

"We have created a 'space within space' on Facebook. The audience themselves take part in creating their own festival universe that they can make unique with photos and content. Of course, I hope that it will rub off so that when it's time for Roskilde Festival we have lots of cool camps," says Esben Danielsen.

Official Camp Planner can be installed in all Facebook profiles using the link http://apps.facebook.com/roskildefestival/